The new Pains album came out this week, and I for one am absolutely loving it. The first album took a while to grow on me, but this one seems infinitely more immediate. Which probably means I’ll end up hating it six months from now, but no matter.

The one thing that the Pains have always been great at are their videos. Each one fit the style of the band perfectly, be it the Super 8 loveliness of Young Adult Friction or Everything With You through to the slightly more whimsical Higher Than The Stars and Say No To Love.

This though, I don’t really like at all.  Which is a shame as the song is probably my favourite form the album.  The video is far too mid-90s MTV2 for my liking though.  Don’t get me wrong, I associate a lot of bands I love with that era, but absolutely aren’t one that I’d put into that category.  Maybe I’m just being a snob and I’ll come round on it over time, but it seems like something of a misstep to me.

Belong is out now on PIAS (apparently) and the band will be visiting London to play the Electric Ballroom on June 8.  Where they are now a £14 a ticket band.  Wow.

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